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Titel: Business Storytelling For Dummies Auteur: Karen Dietz ISBN: 9781118661215 Conditie: Used Use storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world. Learn to:
Translate data, facts, and figures into rich, captivating messages
Harness the power of good storytelling to influence and motivate employees
Effectively convey messages to buyers and funders
Connect with your audience and drive your business to new heights
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies empowers you to do this and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
Get started with business storytelling discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you
Create compelling stories use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into action
Share your story get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and alive
Bring story into your work dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to steps, templates, and examples
Open the book and find:
The why, what, how, and who of business storytelling
What makes a good story
How to craft the core of a story
When to embellish a story to give it impact
Tips for being a good listener
Ways to sell with stories
How to create storied marketing materials
Storytelling tips for speakers
Ten ways to measure the results of a story initiative
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to
Learn the elements of storytelling and how to use them effectively
Become a better listener to become a better storyteller
Make your stories come to life with relatable details
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